Quoting Conventions for Web Developers
The Short Answer
In HTML the use of single quotes (') and double quotes (") are interchangeable, there is no difference.
But consistency is recommended, therefore we must pick a syntax convention and use it regularly.
The Long Answer
Web Development often consists of many programming languages. HTML, JS, CSS, PHP, ASP, RoR, Python, etc. Because of this we have many syntax conventions for different programming languages. Often habits from one language will follow us to other languages, even if it is not considered "proper" i.e. commenting conventions. Quoting conventions also falls into this category for me.
But I tend to use HTML tightly in conjunction with PHP. And in PHP there is a major difference between single quotes and double quotes. In PHP with double quotes "you can insert variables directly within the text of the string". (scriptingok.com) And when using single quotes "the text appears as it is". (scriptingok.com)
PHP takes longer to process double quoted strings. Since the PHP parser has to read the whole string in advance to detect any variable inside—and concatenate it—it takes longer to process than a single quoted string. (scriptingok.com)
Single quotes are easier on the server. Since PHP does not need to read the whole string in advance, the server can work faster and happier. (scriptingok.com)
Other things to consider
- Frequency of double quotes within string. I find that I need to use double quotes (") within my strings more often than I need to use single quotes (') within strings. To reduce the number of character escapes needed I favor single quote delimiters.
- It's easier to make a single quote. This is fairly self explanatory but to clarify, why press the SHIFT key more times than you have to.
My Convention
With this understanding of PHP I have set the convention (for myself and the rest of my company) that strings are to be represented as single quotes by default for server optimization. Double quotes are used within the string if a quotes are required such as JavaScript within an attribute, for example:
<button onClick='func("param");'>Press Me</button>
Of course if we are in PHP and want the parser to handle PHP variables within the string we should intentionally use double quotes. $a='Awesome'; $b = "Not $a";
Sources
Single quotes vs Double quotes in PHP. (n.d.). Retrieved November 26, 2014, from http://www.scriptingok.com/tutorial/Single-quotes-vs-double-quotes-in-PHP