There's a hidden file in that folder named desktop.ini. This is the content on my machine:
[.ShellClassInfo]
LocalizedResourceName=@%SystemRoot%\system32\shell32.dll,-21788
[LocalizedFileNames]
System Information.lnk=@%systemroot%\system32\msinfo32.exe,-100
Resource Monitor.lnk=@%SystemRoot%\system32\wdc.dll,-10030
dfrgui.lnk=@%systemroot%\system32\dfrgui.exe,-103
Task Scheduler.lnk=@%SystemRoot%\system32\miguiresource.dll,-201
System Restore.lnk=@%systemroot%\system32\rstrui.exe,-100
Disk Cleanup.lnk=@%SystemRoot%\system32\shell32.dll,-22026
Character Map.lnk=@%SystemRoot%\system32\shell32.dll,-22021
Windows Easy Transfer.lnk=@%windir%\system32\migwiz\wet.dll,-588
Windows Easy Transfer Reports.lnk=@%windir%\system32\migwiz\wet.dll,-591
This is the relevant line:
dfrgui.lnk=@%systemroot%\system32\dfrgui.exe,-103
The -103 value indicates the string is read from string resource #103 in dfrgui.exe. In Visual Studio, I used File + Open + File, selecting c:\windows\system32\dfrgui.exe. Opened "String table" and double-clicked it:
This may well be different on your machine, depending on where you live. What I showed is for the English version of Win7.
.lnk
file. For Disk Defragmenter it's actually calledDisk Defragmenter.lnk
on XP. – Arsenical