Yes, you can :) It's done by identifying one WAR module as the primary, copying all the other WARs into the primary's target dir, making a jetty.xml and telling Maven Jetty Plugin to use the jetty.xml. Here's how to copy the other WARs using Maven dependency plugin:
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-dependency-plugin</artifactId>
<executions>
<execution>
<id>copy</id>
<phase>package</phase>
<goals>
<goal>copy</goal>
</goals>
<configuration>
<artifactItems>
<artifactItem>
<groupId>com.foo</groupId>
<artifactId>bar</artifactId>
<version>${project.version}</version>
<type>war</type>
<overWrite>true</overWrite>
<outputDirectory>target/</outputDirectory>
</artifactItem>
</artifactItems>
</configuration>
</execution>
</executions>
You'll need to have the com.foo:bar dependency defined in the POM as well. Here's the contents of jetty.xml:
<?xml version="1.0"?>
<!-- =========================================================== -->
<!-- Set handler Collection Structure -->
<!-- =========================================================== -->
<Set name="handler">
<New id="Handlers" class="org.eclipse.jetty.server.handler.HandlerCollection">
<Set name="handlers">
<Array type="org.eclipse.jetty.server.Handler">
<Item>
<New class="org.eclipse.jetty.server.handler.ContextHandlerCollection"
id="Contexts">
<Set name="handlers">
<Array type="org.eclipse.jetty.server.Handler">
<Item>
<New id="FooWebHandler"
class="org.eclipse.jetty.webapp.WebAppContext"/>
</Item>
</Array>
</Set>
</New>
</Item>
</Array>
</Set>
</New>
</Set>
<Ref id="FooWebHandler">
<Set name="contextPath">/foo</Set>
<Set name="war">
target/bar-${project.version}.war
</Set>
</Ref>
And here's how to tell Maven Jetty plugin to use the new jetty.xml:
<plugin>
<groupId>org.mortbay.jetty</groupId>
<artifactId>jetty-maven-plugin</artifactId>
<version>${jetty.version}</version>
<configuration>
<jettyConfig>${basedir}/jetty.xml</jettyConfig>
</configuration>
Now kick off jetty:run-war goal from Eclipse and you should see all WARs deploying in one Maven Jetty plugin instance. I run this from command line and it works there, YMMV with Eclipse.