Facebook conversion pixel with "server to server" option

Question

I'm investigating usage of CPA ad types in our application and was reading about pixels for tracking conversions. It states that there are JS/HTML pixels available, but I'm wondering if there is a pixel that could be triggered on server side, (i.e. using file_open from our script). This would be a huge benefit for my app, since it would enable me to lower discrepancy and also allow more flexibility.

Does anyone have an idea?

Chair

Answer 1

No, there is no ability to record conversion using a server-to-server method at the moment.

Herwig

Now you can use Offline Conversions api. Look at the answer https://mcmap.net/q/676532/-facebook-pixel-events-call-from-server – Essential

Answer 2

Now you have options for behavior like this. Note: You cannot fire a "piexl" from the server, because pixels are specific to web pages.

Facebook created the Offline Conversions api to allow you to upload conversions that happen outside a website, like users purchasing something in a brick and mortar, or conversions that don't count until you have verified the information yourself (i.e. you must have a human review a user's sign up)

Coprophilia

Answer 3

Now the right way to do it is using the Conversions API:

The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events.

So it's exactly what you need.

(It's previously called Facebook Server-Side API, by the way.)

Brecciate