General template for rolling averages that scales well for large data sets
WITH moving_avg AS (
SELECT 0 AS [lag] UNION ALL
SELECT 1 AS [lag] UNION ALL
SELECT 2 AS [lag] UNION ALL
SELECT 3 AS [lag] --ETC
)
SELECT
DATEADD(day,[lag],[date]) AS [reference_date],
[otherkey1],[otherkey2],[otherkey3],
AVG([value1]) AS [avg_value1],
AVG([value2]) AS [avg_value2]
FROM [data_table]
CROSS JOIN moving_avg
GROUP BY [otherkey1],[otherkey2],[otherkey3],DATEADD(day,[lag],[date])
ORDER BY [otherkey1],[otherkey2],[otherkey3],[reference_date];
And for weighted rolling averages:
WITH weighted_avg AS (
SELECT 0 AS [lag], 1.0 AS [weight] UNION ALL
SELECT 1 AS [lag], 0.6 AS [weight] UNION ALL
SELECT 2 AS [lag], 0.3 AS [weight] UNION ALL
SELECT 3 AS [lag], 0.1 AS [weight] --ETC
)
SELECT
DATEADD(day,[lag],[date]) AS [reference_date],
[otherkey1],[otherkey2],[otherkey3],
AVG([value1] * [weight]) / AVG([weight]) AS [wavg_value1],
AVG([value2] * [weight]) / AVG([weight]) AS [wavg_value2]
FROM [data_table]
CROSS JOIN weighted_avg
GROUP BY [otherkey1],[otherkey2],[otherkey3],DATEADD(day,[lag],[date])
ORDER BY [otherkey1],[otherkey2],[otherkey3],[reference_date];