An inferior alternative to @Edmund's approach is to use an Expression on another Variable to build your string. Assuming you have @[User::FirstName] already defined, you would then create another variable, @[User::SourceQuery].
In the properties for this variable, set EvaluateAsExpression to True
and then set an Expression like "SELECT FirstName, LastName, FROM Person.Person WHERE FirstName = '" + @[User::FirstName] +"'"
The double quotes are required because we are building an SSIS String.
There are two big reasons this approach should not be implored.
Caching
This approach is going to bloat your plan cache in SQL Server with N copies of essentially the same query. The first time it runs and the value is "Edmund" SQL Server will create an execution plan and save it (because it can be expensive to build them). You then run the package and the value is "Bill". SQL Server checks to see if it has a plan for this. It doesn't, it only has one for Edmund and so it creates another copy of the plan, this time hard coded to Bill. Lather-rinse-repeat and watch your available memory dwindle until it unloads some plans.
By using the parameter approach, when the plan is submitted to SQL Server, it should be creating a parameterized version of the plan internally and assumes that all parameters supplied will result in equal costing executions. Generally speaking, this is the desired behaviour.
If your database is optimized for ad-hoc workload (it's a setting turned off by default), that should be mitigated as every plan is going to get parameterized.
SQL Injection
The other big nasty you will run into with building your own string is that you open yourself up to SQL Injection attacks or at the least, you can get runtime errors. It's as simple as having a value of "d'Artagnan." That single quote will cause your query to fail resulting in package failure. Changing the value to "';DROP TABLE Person.Person;--" will result in great pain.
You might think it's trivial to safe quote everything but the effort of implementing it consistently everywhere you query is beyond what your employer is paying you. All the more so since there is native functionality provided to do the same thing.
OFFSET ? ROWS
:( so I guess that leaves SQL command from variable – Dyedinthewool