Update 2:
It turns out that this answer is not correct.
Please see the answer below or by clicking this link https://mcmap.net/q/622399/-uicollectionview-do-not-reuse-cells instead.
Update
So I have revisited this answer since as I have found out a little more about this bug..
I grabbed all the devices I had available to me and ran the same tests on each one and these were the results:
DEVICE OS Version CELL REUSE
============= ============= =============
iPad 4 7.0.0 YES
iPad 4 7.0.3 YES
iPad 3 7.0.3 NO
iPad 2 7.0.3 NO
iPad Mini 7.0.0 YES
iPad Mini 7.0.3 YES
iPhone 5s 7.0.3 YES
iPhone 4 7.0.2 YES
iPhone 4 7.0.3 YES
As you can see, it looks like for some reason cell reuse is not working on older iPads (ones that aren't capable of rendering the blurs).
I initially thought that Apple may have just prevented reuse on older iPads due to some sort of performance issue but if that was to have made sense, the iPhone 4 would also show the same results.
To get around this issue in my application, I have a NSMutableDictionary in my collectionViewController and I am storing my cells in there with the key being the indexPath.. In my case this is OK as I only have around 9 cells and their indexPaths never change but if you needed something more flexible then maybe it would be a good idea to checkout PSTCollectionView (https://github.com/steipete/PSTCollectionView)
Just tested this out on a physical device.. and it seems to work fine on both iOS 7 and 6 but not iOS 7 Simulator!!!
Just put some logs in the collectionView sample:
@implementation Cell
- (id)initWithCoder:(NSCoder *)aDecoder
{
NSLog(@"%s",__func__);
self = [super initWithCoder:aDecoder];
if (self)
{
CustomCellBackground *backgroundView = [[CustomCellBackground alloc] initWithFrame:CGRectZero];
self.selectedBackgroundView = backgroundView;
}
return self;
}
-(void)prepareForReuse
{
NSLog(@"%s",__func__);
}
-(void)dealloc
{
NSLog(@"%s",__func__);
}
@end
Then scrolled to the bottom on all three devices and this was the output:
iOS 7 Simulator
2013-10-09 17:42:45.798 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:45.807 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:45.811 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:45.841 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:45.844 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:45.848 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:45.852 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:45.857 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.080 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.083 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.181 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.183 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.208 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.208 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.214 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.218 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.245 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.246 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.264 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.268 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.289 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.290 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.317 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.322 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.343 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.344 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.364 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.367 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.401 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.402 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.430 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.432 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.472 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.472 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.498 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.505 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.561 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.562 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.585 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.587 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.624 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.624 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.669 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.674 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.797 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.799 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.809 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.809 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.810 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.810 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.964 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.966 CollViewSmpl[9547:a0b] -[Cell initWithCoder:]
2013-10-09 17:42:47.987 CollViewSmpl[9547:a0b] -[Cell dealloc]
2013-10-09 17:42:47.987 CollViewSmpl[9547:a0b] -[Cell dealloc]
iOS 6 Device (iPhone 5)
2013-10-09 17:45:42.173 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:42.191 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:42.205 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:42.217 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:42.230 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:42.242 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:42.253 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:42.264 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:43.630 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:43.640 CollViewSmpl[187:907] -[Cell initWithCoder:]
2013-10-09 17:45:43.697 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:43.706 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:43.777 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:43.791 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:43.844 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:43.855 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:43.927 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:43.937 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:44.027 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:44.037 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:44.144 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:44.155 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:44.311 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:44.324 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:44.560 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:44.571 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:45.027 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:45.040 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:45.397 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:45.407 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:45.494 CollViewSmpl[187:907] -[Cell prepareForReuse]
2013-10-09 17:45:45.503 CollViewSmpl[187:907] -[Cell prepareForReuse]
iOS 7 Device (iPhone 5s)
2013-10-09 17:44:37.603 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:38.015 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:38.029 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:38.037 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:38.045 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:38.053 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:38.061 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:38.071 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:39.470 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:39.483 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:39.535 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.540 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.583 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.587 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.633 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.637 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.683 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.688 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.733 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.737 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.783 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:39.791 CollViewSmpl[871:60b] -[Cell initWithCoder:]
2013-10-09 17:44:39.866 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.870 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.933 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:39.938 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:40.033 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:40.036 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:40.149 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:40.152 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:40.300 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:40.304 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:40.650 CollViewSmpl[871:60b] -[Cell prepareForReuse]
2013-10-09 17:44:40.652 CollViewSmpl[871:60b] -[Cell prepareForReuse]
You can tell that there have been some changes between reuse in iOS 6 and 7 because 1) It doesn't work in the simulator and 2) If you do a really fast scroll to begin with, the cells aren't initially ready for reuse so it has to create a new one to compensate where iOS 6 didn't (see my logs).
There goes half of my day trying to fix a bug that only happens on the simulator.