Had issues using the code in the answer provided by @haynar above (wouldn't play on Chrome), and it seems that one of the more modern ways to ensure it plays is to use the video tag
Example:
<video controls="controls" width="800" height="600" name="Video Name">
<source src="http://www.myserver.com/myvideo.mov">
</video>
This worked like a champ for my .mov file (generated from Keynote) in both Safari and Chrome, and is listed as supported in most modern browsers (The video tag is supported in Internet Explorer 9+, Firefox, Opera, Chrome, and Safari.)
Note: Will work in IE / etc.. if you use MP4 (Mov is not officially supported by those guys)