You can achieve it either with placeholder
attribute or with p:watermark
if using Primefaces and JSF 2.0+ or, when JSF 2.2 available, you can use pt:placeholder
attribute.
Primefaces
<p:inputText id="search_input_id" value="#{watermarkBean.keyword}"
required="true" label="Keyword" placeholder="fill me" />
Legacy browser support (Adds JS solution):
<p:inputText id="search_input_id" value="#{watermarkBean.keyword}"
required="true" label="Keyword" />
<p:watermark for="search_input_id" value="fill me" />
JSF 2.2 (without PF)
<html xmlns="http://www.w3.org/1999/xhtml"
xmlns:h="http://xmlns.jcp.org/jsf/html"
xmlns:pt="http://xmlns.jcp.org/jsf/passthrough">
<h:head>
</h:head>
<h:body>
<h:inputText value="#{bean.value}" pt:placeholder="fill me"/>
</h:body>
</html>
Which basically generates an HTML 5
<input placeholder="fill me" />
Check out this answer.