Change an HTML input's placeholder color with CSS

Question

Chrome v4 supports the placeholder attribute on input[type=text] elements (others probably do too).

However, the following CSS doesn't do anything to the placeholder's value:

input[placeholder], [placeholder], *[placeholder] {
    color: red !important;
}

<input type="text" placeholder="Value">

Value will still remain grey instead of red.

Is there a way to change the color of the placeholder text?

Well

Quick heads-up (not a solution, just a FYI): if I recall correctly, input[placeholder] just matches <input> tags that have a placeholder attribute, it doesn't match the placeholder attribute itself. – Raymonraymond

@MathiasBynens The :placeholder-shown pseudo-class matches an input element that is showing such placeholder text. So it matches <input> tag, like input selector, but showing placeholder text just now. It also doesn't match the placeholder attribute itself. – Impure

@Impure It’s not like the input selector because that selects all input elements. :placeholder-shown only selects input elements that are currently showing the placeholder, allowing you to style those elements only, and effectively style the placeholder text. What are you trying to say? – State

@Impure (Of course, it also selected textarea elements that are showing placeholder text.) – State

I can see no problem here ... The placeholder's text color is now red. Maybe other modern browsers now support it. – Secretary

Since this is a hot topic, I came up with another approach, to simulate a placeholder, which might be of interest – Maryalice

Answer 1

Implementation

There are three different implementations: pseudo-elements, pseudo-classes, and nothing.

• WebKit, Blink (Safari, Google Chrome, Opera 15+) and Microsoft Edge are using a pseudo-element: ::-webkit-input-placeholder. ^[Ref]
• Mozilla Firefox 4 to 18 is using a pseudo-class: :-moz-placeholder (one colon). ^[Ref]
• Mozilla Firefox 19+ is using a pseudo-element: ::-moz-placeholder, but the old selector will still work for a while. ^[Ref]
• Internet Explorer 10 and 11 are using a pseudo-class: :-ms-input-placeholder. ^[Ref]
• April 2017: Most modern browsers support the simple pseudo-element ::placeholder ^[Ref]

Internet Explorer 9 and lower does not support the placeholder attribute at all, while Opera 12 and lower do not support any CSS selector for placeholders.

The discussion about the best implementation is still going on. Note the pseudo-elements act like real elements in the Shadow DOM. A padding on an input will not get the same background color as the pseudo-element.

CSS selectors

User agents are required to ignore a rule with an unknown selector. See Selectors Level 3:

a group of selectors containing an invalid selector is invalid.

So we need separate rules for each browser. Otherwise the whole group would be ignored by all browsers.

::-webkit-input-placeholder { /* WebKit, Blink, Edge */
    color:    #909;
}
:-moz-placeholder { /* Mozilla Firefox 4 to 18 */
   color:    #909;
   opacity:  1;
}
::-moz-placeholder { /* Mozilla Firefox 19+ */
   color:    #909;
   opacity:  1;
}
:-ms-input-placeholder { /* Internet Explorer 10-11 */
   color:    #909;
}
::-ms-input-placeholder { /* Microsoft Edge */
   color:    #909;
}

::placeholder { /* Most modern browsers support this now. */
   color:    #909;
}

<input placeholder="Stack Snippets are awesome!">

Usage notes

• Be careful to avoid bad contrasts. Firefox's placeholder appears to be defaulting with a reduced opacity, so needs to use opacity: 1 here.
• Note that placeholder text is just cut off if it doesn’t fit – size your input elements in em and test them with big minimum font size settings. Don’t forget translations: some languages need more room for the same word.
• Browsers with HTML support for placeholder but without CSS support for that (like Opera) should be tested too.
• Placeholders are no replacement for labels, so make sure you have a label, too
• Some browsers use additional default CSS for some input types (email, search). These might affect the rendering in unexpected ways. Use the properties -webkit-appearance and -moz-appearance to change that. Example:

    [type="search"] {
        -moz-appearance:    textfield;
        -webkit-appearance: textfield;
        appearance: textfield;
    }

Danettedaney

This answer could probably do with a revision to reflect the state of things, since the content and versions covered have not really been updated in 6 years, and vendors have largely stabilized in that time (not to mention IE is essentially not a thing anymore). If you want to do this, that would be great, although I don't mind doing it if you're OK with that. – Well

Check these references :link, link – Palembang

Answer 2

/* do not group these rules */
*::-webkit-input-placeholder {
    color: red;
}
*:-moz-placeholder {
    /* FF 4-18 */
    color: red;
    opacity: 1;
}
*::-moz-placeholder {
    /* FF 19+ */
    color: red;
    opacity: 1;
}
*:-ms-input-placeholder {
    /* IE 10+ */
    color: red;
}
*::-ms-input-placeholder {
    /* Microsoft Edge */
    color: red;
}
*::placeholder {
    /* modern browser */
    color: red;
}

<input placeholder="hello"/> <br />
<textarea placeholder="hello"></textarea>

This will style all input and textarea placeholders.

Important Note: Do not group these rules. Instead, make a separate rule for every selector (one invalid selector in a group makes the whole group invalid).

Strachey

Answer 3

You may also want to style textareas:

input::-webkit-input-placeholder,
textarea::-webkit-input-placeholder {
  color: #FF9900;
}

input:-moz-placeholder,
textarea:-moz-placeholder {
  color: #FF9900;
}

<textarea rows="4" cols="50" placeholder="Stack Snippets are nice!">
</textarea>

Schroeder

Answer 4

For Bootstrap and Less users, there is a mixin .placeholder:

// Placeholder text
// -------------------------
.placeholder(@color: @placeholderText) {
  &:-moz-placeholder {
    color: @color;
  }
  &:-ms-input-placeholder {
    color: @color;
  }
  &::-webkit-input-placeholder {
    color: @color;
  }
}

Fourlegged

For changing Bootstrap CSS – Handstand

Answer 5

In addition to toscho's answer I've noticed some webkit inconsistencies between Chrome 9-10 and Safari 5 with the CSS properties supported that are worth noting.

Specifically Chrome 9 and 10 do not support background-color, border, text-decoration and text-transform when styling the placeholder.

The full cross-browser comparison is here.

Angola

Answer 6

For Sass users:

// Create placeholder mixin
@mixin placeholder($color, $size:"") {
  &::-webkit-input-placeholder {
    color: $color;
    @if $size != "" {
      font-size: $size;
    }
  }
  &:-moz-placeholder {
    color: $color;
    @if $size != "" {
      font-size: $size;
    }
  }
  &::-moz-placeholder {
    color: $color;
    @if $size != "" {
      font-size: $size;
    }
  }
  &:-ms-input-placeholder {
    color: $color;
    @if $size != "" {
      font-size: $size;
    }
  }
}

// Use placeholder mixin (the size parameter is optional)
[placeholder] {
  @include placeholder(red, 10px);
}

Hageman

Answer 7

This will work fine. DEMO HERE:

input::-webkit-input-placeholder,
textarea::-webkit-input-placeholder {
  color: #666;
}
input:-moz-placeholder,
textarea:-moz-placeholder {
  color: #666;
}
input::-moz-placeholder,
textarea::-moz-placeholder {
  color: #666;
}
input:-ms-input-placeholder,
textarea:-ms-input-placeholder {
  color: #666;
}

<input type="text" placeholder="Value" />

Decolorant

Answer 8

CSS provides the ::placeholder pseudo-element.

Note that the .placeholder mixin from Bootstrap is deprecated in favor of this.

Example:

input::placeholder { color: black; }

When using autoprefixer the above will be converted to the correct code for all browsers.

Mahratta

Thank you... I was looking for a one line solution, not the TL;DR answers above. – Carreon

Answer 9

In Firefox and Internet Explorer, the normal input text color overrides the color property of placeholders. So, we need to

::-webkit-input-placeholder { 
    color: red; text-overflow: ellipsis; 
}
:-moz-placeholder { 
    color: #acacac !important; text-overflow: ellipsis; 
}
::-moz-placeholder { 
    color: #acacac !important; text-overflow: ellipsis; 
} /* For the future */
:-ms-input-placeholder { 
    color: #acacac !important; text-overflow: ellipsis; 
}

Astute

Answer 10

Cross-browser solution:

/* all elements */
::-webkit-input-placeholder { color:#f00; }
::-moz-placeholder { color:#f00; } /* firefox 19+ */
:-ms-input-placeholder { color:#f00; } /* ie */
input:-moz-placeholder { color:#f00; }

/* individual elements: webkit */
#field2::-webkit-input-placeholder { color:#00f; }
#field3::-webkit-input-placeholder { color:#090; background:lightgreen; text-transform:uppercase; }
#field4::-webkit-input-placeholder { font-style:italic; text-decoration:overline; letter-spacing:3px; color:#999; }

/* individual elements: mozilla */
#field2::-moz-placeholder { color:#00f; }
#field3::-moz-placeholder { color:#090; background:lightgreen; text-transform:uppercase; }
#field4::-moz-placeholder { font-style:italic; text-decoration:overline; letter-spacing:3px; color:#999; }

Credit: David Walsh

Thoreau

Answer 11

Now we have a standard way to apply CSS to an input's placeholder : ::placeholder pseudo-element from this CSS Module Level 4 Draft.

Nevarez

This works in Firefox 51. I'm just going to use this method; the other browsers will catch up soon enough for me (given that no functionality is broken if the to-be-standard style is not applied). – Nimble

Answer 12

I just realize something for Mozilla Firefox 19+ that the browser gives an opacity value for the placeholder, so the color will not be what you really want.

input::-webkit-input-placeholder, textarea::-webkit-input-placeholder {
    color: #eee; opacity:1;
}
input:-moz-placeholder, textarea:-moz-placeholder {
    color: #eee; opacity:1;
}
input::-moz-placeholder, textarea::-moz-placeholder {
    color: #eee; opacity:1;
}
input:-ms-input-placeholder, textarea:-ms-input-placeholder {
    color: #eee; opacity:1;
}

I overwrite the opacity for 1, so it will be good to go.

Putscher

Answer 13

For Bootstrap users, if you are using class="form-control", there may be a CSS specificity issue. You should get a higher priority:

.form-control::-webkit-input-placeholder {
    color: red;
}
/* ... and other browsers */

Or if you are using Less:

.form-control{
    .placeholder(red);
}

Expressive

Answer 14

I think this code will work because a placeholder is needed only for input type text. So this one line CSS will be enough for your need:

input[type="text"]::-webkit-input-placeholder {
    color: red;
}

Kinson

Don't use this one anymore. There are several more elements with placeholder and more prefixes. See solutions above or use ::placeholder together with autoprefixer. – Orsa

Answer 15

I don't remember where I've found this code snippet on the Internet (it wasn't written by me, don't remember where I've found it, nor who wrote it).

$('[placeholder]').focus(function () {
  var input = $(this);
  if (input.val() == input.attr('placeholder')) {
    input.val('');
    input.removeClass('placeholder');
  }
}).blur(function () {
  var input = $(this);
  if (input.val() == '' || input.val() == input.attr('placeholder')) {
    input.addClass('placeholder');
    input.val(input.attr('placeholder'));
  }
}).blur();

$('[placeholder]').parents('form').submit(function () {
  $(this).find('[placeholder]').each(function () {
    var input = $(this);
    if (input.val() == input.attr('placeholder')) {
      input.val('');
    }
  })
});

Just load this JavaScript code and then edit your placeholder with CSS by calling this rule:

form .placeholder {
   color: #222;
   font-size: 25px;
   /* etc. */
}

Oto

This is the old way of doing it, which I've used quite a bit. The disadvantage is that the placeholder text disappears when you focus. I've found this to be annoying when the UI doesn't also include labels next to the input. Over the past several months I've started replacing this method with using placeholder text, which I think is a UX improvement. – Eject

The other problem with code like this is your serverside code has to deal with placeholder text as empty input, which has problems with edge cases where you want to enter a town called "Town". Instead of checking values against the placeholder text you should really use a data-modified flag on the input, and then clear the input on form submit if the flag is not set. And for AJAX interfaces you may not even have a form, so you should be able to associate an arbitrary submission event with the input. This is one of those really simple situations that isn't. – Upbear

Answer 16

If you are using Bootstrap and couldn't get this working then probably you missed the fact that Bootstrap itself adds these selectors. This is Bootstrap v3.3 we are talking about.

If you are trying to change the placeholder inside a .form-control CSS class then you should override it like this:

.form-control::-webkit-input-placeholder { /* WebKit, Blink, Edge */
    color:    #777;
}
.form-control:-moz-placeholder { /* Mozilla Firefox 4 to 18 */
    color:    #777;
    opacity:  1;
}
.form-control::-moz-placeholder { /* Mozilla Firefox 19+ */
    color:    #777;
    opacity:  1;
}
.form-control:-ms-input-placeholder { /* Internet Explorer 10-11 */
    color:    #777;
}

Salvador

Answer 17

This short and clean code:

::-webkit-input-placeholder {color: red;}
:-moz-placeholder           {color: red; /* For Firefox 18- */}
::-moz-placeholder          {color: red; /* For Firefox 19+ */}
:-ms-input-placeholder      {color: red;}

Cactus

Answer 18

How about this

<input type="text" value="placeholder text" onfocus="this.style.color='#000'; 
    this.value='';" style="color: #f00;" />

No CSS or placeholder, but you get the same functionality.

Domingo

what happens if someone clicks again after writing something.. the original text they wrote will be gone! – Upbraiding

@LuckySoni you could do this, but I personally prefer the first one. <input type="text" value="placeholder text" onfocus="if(!this.haswriting){this.style.color='#000'; this.value='';}" onblur="if(!this.value){this.style.color='#f00'; this.value='placeholder text'; this.haswriting=false;}else{this.haswriting=true};" style="color: #f00;"/> – Domingo

Even your second version doesn't provide the same functionality. If the user submits the <form> with this input the placeholder text will be sent to the server. I seen so many sites do this wrong. – Annotation

This is dangerous! If you come back again to the form you lost everything! – Rondon

Answer 19

I have tried every combination here to change the color, on my mobile platform, and eventually it was:

-webkit-text-fill-color: red;

which did the trick.

Afterlife

This property allows you to specify a fill color for text. If it is not set, then the color property will be used to do the fill. It sounds to me like you've got some other CSS rule that is setting the color property. – Yarmouth

Answer 20

Adding an actual very nice and simple possibility: CSS filters!

It will style everything, including the placeholder.

The following will set both input elements on the same palette, using the hue filter for color changes. It render very well now in browsers (except ie...)

input {
  filter: sepia(100%) saturate(400%) grayscale(0) contrast(200%) hue-rotate(68deg) invert(18%);
}

<input placeholder="Hello world!" />
<input type="date" /><br>
<input type="range" />
<input type="color" />

To allow users to change it dynamically, using an input type color for changes, or to find nuances, check out this snippet:

From: Codepen

function stylElem() {
  stylo.dataset.hue = ((parseInt(stylo.value.substring(1), 16))/46666).toFixed(0)
  Array.from(document.querySelectorAll('input, audio, video')).forEach(function(e){
      e.style.cssText += ";filter:sepia(100%) saturate(400%)grayscale(0)contrast(200%)hue-rotate("+ stylo.dataset.hue+"deg)invert("+(stylo.dataset.hue/3.6)+"%)"
  out.innerText = e.style.cssText
})()}

stylElem()

body {background: black; color: white}

Choose a color!
<input type="color" id="stylo" oninput="stylElem()">
<br>
<div id="out"></div> <p>
  <input placeholder="Hello world!" />
  <input type="date" /><br>
  <input type="range" />
 <br>
<audio controls src="#"></audio> <br><br> 
<video controls src="#"></video>

Css filters docs: https://developer.mozilla.org/en-US/docs/Web/CSS/filter

Miso

Answer 21

try this code for different input element different style

your css selector::-webkit-input-placeholder { /*for webkit */
    color:#909090;
    opacity:1;
}
 your css selector:-moz-placeholder { /*for mozilla */
    color:#909090;
    opacity:1;
}
 your css selector:-ms-input-placeholder { /*for for internet exprolar */ 
   color:#909090;
   opacity:1;
}

example 1:

input[type="text"]::-webkit-input-placeholder { /*for webkit */
    color: red;
    opacity:1;
}
 input[type="text"]:-moz-placeholder { /*for mozilla */
    color: red;
    opacity:1;
}
 input[type="text"]:-ms-input-placeholder { /*for for internet exprolar */ 
   color: red;
   opacity:1;
}

example 2:

input[type="email"]::-webkit-input-placeholder { /*for webkit */
    color: gray;
    opacity:1;
}
 input[type="email"]:-moz-placeholder { /*for mozilla */
    color: gray;
    opacity:1;
}
 input[type="email"]:-ms-input-placeholder { /*for for internet exprolar */ 
   color: gray;
   }

Recalesce

Answer 22

For SASS/SCSS user using Bourbon, it has a built-in function.

//main.scss
@import 'bourbon';

input {
  width: 300px;

  @include placeholder {
    color: red;
  }
}

CSS Output, you can also grab this portion and paste into your code.

//main.css

input {
  width: 300px;
}

input::-webkit-input-placeholder {
  color: red;
}
input:-moz-placeholder {
  color: red;
}
input::-moz-placeholder {
  color: red;
}
input:-ms-input-placeholder {
  color: red;
}

Epanodos

Answer 23

This is fine for most of the modern browsers

input::placeholder{
  color: red; // css implementation
}

Just in case if you are using SCSS

input {
  &::placeholder {
    color: red; // scss
  }
}

Shortstop

Answer 24

You can change an HTML5 input's placeholder color with CSS. If by chance, your CSS conflict, this code note working , you can use (!important) like below.

::-webkit-input-placeholder { /* WebKit, Blink, Edge */
    color:#909 !important;
}
:-moz-placeholder { /* Mozilla Firefox 4 to 18 */
   color:#909 !important;
   opacity:1 !important;
}
::-moz-placeholder { /* Mozilla Firefox 19+ */
   color:#909 !important;
   opacity:1 !important;
}
:-ms-input-placeholder { /* Internet Explorer 10-11 */
   color:#909 !important;
}
::-ms-input-placeholder { /* Microsoft Edge */
   color:#909 !important;
}

<input placeholder="Stack Snippets are awesome!">

Hope this will help.

Larrisa

Answer 25

Here is one more example:

.form-control::-webkit-input-placeholder {
  color: red;
  width: 250px;
}
h1 {
  color: red;
}

<div class="col-sm-4">
  <input class="form-control" placeholder="Enter text here.." ng-model="Email" required/>
</div>

Demantoid

Answer 26

::placeholder{
  color: red;
}

<input type="text" placeholder="Value">

Abm

Answer 27

OK, placeholders behave differently in different browsers, so you need using browser prefix in your CSS to make them identical, for example Firefox gives a transparency to placeholder by default, so need to add opacity 1 to your css, plus the color, it's not a big concern most of the times, but good to have them consistent:

*::-webkit-input-placeholder { /* WebKit browsers */
    color:    #ccc;
}
*:-moz-placeholder { /* Mozilla Firefox <18 */
    color:    #ccc;
    opacity:  1;
}
*::-moz-placeholder { /* Mozilla Firefox 19+ */
    color:    #ccc;
    opacity:  1;
}
*:-ms-input-placeholder { /* Internet Explorer 10-11 */
    color:    #ccc;
}

Toadeater

Answer 28

The easiest way would be:

#yourInput::placeholder {
    color: red;/*As an example*/
}
/* if that would not work, you can always try styling the attribute itself: */
#myInput[placeholder] {
    color: red;
}

Enright

Answer 29

You can use this for input and focus style:

input::-webkit-input-placeholder  { color:#666;}
input:-moz-placeholder  { color:#666;}
input::-moz-placeholder { color:#666;}
input:-ms-input-placeholder  { color:#666;}
/* focus */
input:focus::-webkit-input-placeholder { color:#eee; }
input:focus:-moz-placeholder { color:#eee } /* FF 4-18 */
input:focus::-moz-placeholder { color:#eee } /* FF 19+ */
input:focus:-ms-input-placeholder { color:#eee } /* IE 10+ */

Vaughan

Answer 30

Here is the solution with CSS selectors

::-webkit-input-placeholder { /* WebKit, Blink, Edge */
    color:    #909;
}

:-moz-placeholder { /* Mozilla Firefox 4 to 18 */
   color:    #909;
   opacity:  1;
}

::-moz-placeholder { /* Mozilla Firefox 19+ */
   color:    #909;
   opacity:  1;
}

::-ms-input-placeholder { /* Microsoft Edge */
   color:    #909;
}

:-ms-input-placeholder { /* Internet Explorer 10-11 */
   color:    #909;
}

• WebKit, Blink (Safari, Google Chrome, Opera 15+) and Microsoft Edge are using a pseudo-element:
  ::-webkit-input-placeholder.
• Mozilla Firefox 4 to 18 is using a pseudo-class:
  :-moz-placeholder (one colon).
  Mozilla Firefox 19+ is using a pseudo-element:
  ::-moz-placeholder, but the old selector will still work for a while.
• Internet Explorer 10 and 11 are using a pseudo-class:
  :-ms-input-placeholder.
• Internet Explorer 9 and lower does not support the placeholder attribute at all, while Opera 12 and lower do not support any CSS selector for placeholders.

Traveler

Answer 31

Try this CSS:

input::-webkit-input-placeholder {
    /* Chrome/Opera/Safari */
    color: #ddd;
}
input::-moz-placeholder {
    /* Firefox 19+ */
    color: #ddd;
}
input:-ms-input-placeholder {
    /* IE 10+ */
    color: #ddd;
}
input:-moz-placeholder {
    /* Firefox 18- */
    color: #ddd;
}

Telemotor

Answer 32

Compass has a mixin for this out of the box.

Take your example:

<input type="text" placeholder="Value">

And in SCSS using Compass:

input[type='text'] {
  @include input-placeholder {
    color: #616161;
  }
}

See docs for the input-placeholder mixin.

Hance

Answer 33

A part of HTML:

<form action="www.anything.com">
    <input type="text" name="name" placeholder="Enter sentence" />
</form>

I gonna show how to change the color of the expression 'Enter sentence' by CSS:

::placeholder {
    color: blue;
}

Transported

Answer 34

Try this:

input::placeholder {
   color: #900009;
}

Profile

Why does this work? Consider adding some explanation to your answer to make it standout above the other solutions. – Sidesaddle

I was missing the input part, thanks a lot – Swiftlet

Answer 35

Try this:

::-webkit-input-placeholder {
   /* Chrome/Opera/Safari */
   color: pink;
}
::-moz-placeholder {
   /* Firefox 19+ */
   color: pink;
}
:-ms-input-placeholder {
   /* IE 10+ */
   color: pink;
}
:-moz-placeholder {
   /* Firefox 18- */
   color: pink;
}

Antenatal

Answer 36

Please use this code in the CSS file:

input::-webkit-input-placeholder { 
    color:    #000000;
}
input:-moz-placeholder {
   color:    #000000;
   opacity:  1;
}
input::-moz-placeholder {
   color:    #000000;
   opacity:  1;
}
input:-ms-input-placeholder {
   color:    #000000;
}
input::-ms-input-placeholder {
   color:    #000000;
}
</style>`````

Thanks

Devinna

Answer 37

input::placeholder {
   color: red;
}

<input type="text" placeholder="value" />

Kimmi

Answer 38

Use this code it works for all browsers.

CSS:

::placeholder {
   color: #ccc;
}

HTML:

<input class="form-control" placeholder="write Here.." />

Transported

Answer 39

Try this, it'll work in all your favourite browsers:

::-webkit-input-placeholder {
   /* Chrome/Opera/Safari */
   color: pink;
}
::-moz-placeholder {
   /* Firefox 19+ */
   color: pink;
}

:-moz-placeholder {
   /* Firefox 18- */
   color: pink;
}

Mannuela

Answer 40

.input-control::placeholder {
    /* Chrome, Firefox, Opera, Safari 10.1+ */
    color: red !important;
    opacity: 1; /* Firefox */
}

.input-control:-ms-input-placeholder {
    /* Internet Explorer 10-11 */
    color: red !important;
}

.input-control::-ms-input-placeholder {
    /* Microsoft Edge */
    color: red !important;
}

<input type="text" class="input-control" placeholder="My Input" />

Check this reference to learn more.

Scottscotti

Answer 41

This code will change the color of the placeholder using the ::placeholder selector.

::-webkit-input-placeholder {
    /* Edge */
    color: red;
}

:-ms-input-placeholder {
    /* Internet Explorer */
    color: red;
}

::placeholder {
    color: red;
}

Prebendary

Answer 42

In the HTML file:

<input type="text" placeholder="placeholder" class="redPlaceHolder" />

In the CSS file:

.redPlaceHolder {
   color: #ff0000;
}

Transported

Answer 43

Placeholder color on specific element in different browsers.

.contact::-webkit-input-placeholder {
    /* Chrome/Opera/Safari */
    color: pink;
}
.contact::-moz-placeholder {
    /* Firefox 19+ */
    color: pink;
}
.contact:-ms-input-placeholder {
    /* IE 10+ */
    color: pink;
}
.contact:-moz-placeholder {
    /* Firefox 18- */
    color: pink;
}

<input class="contact" type="email" placeholder="[email protected]" />

Damselfish