This is the way it currently works, and it's the Maven Deploy Plugin Usage
pom.xml
[...]
<distributionManagement>
<repository>
<id>internal.repo</id>
<name>MyCo Internal Repository</name>
<url>Host to Company Repository</url>
</repository>
</distributionManagement>
[...]
settings.xml
[...]
<server>
<id>internal.repo</id>
<username>someUser</username>
<password>somePassword</password>
</server>
[...]
and what I'm trying to achieve is finding a way in which the username and password are typed in at the command line. to achieve mvn deploy -someUser -somePassword