Rich Snippets via Schema.org Implemented Via JSON+LD But Not Being Picked Up By Crawler

Question

We've implemented rich snippets for a product type, as well as rich snippets for the organization type.

Both types have their attributes passed into a JSON+LD type script wrapper.

Please see the markup and validation here: Structured Data Testing Tool

Google picks up the organization type and this is verifiable because we've actually changed the logo on our organization card.

However, Google has not picked up any of the rich snippets attributes for our products.

Note Both the product snippet and organization snippet validate perfectly, without any errors or warnings on the Structured Data Testing Tool. I do not think this is an issue with markup unless there is something instrinsically wrong with JSON+LD formatted rich snippets (as opposed to the inline markup variety)

Additional Note These JSON+LDs have been printed inside all of our product pages (30,000+) for well over 3 months now, with no change. This is most likely not an issue of time to propagate.

Further Note We are a very heavily trafficked website that Google shows respect to in search results. So I do not think that obscurity is the cause.

So, my question is: What are some possible reasons the above linked JSON+LD markup is failing? Is it possible that Google is intentionally ignoring it? What are some potential solutions to solving this issue?

Lilian

At present, if you want listed, drop JSON-LD and use schema.org microdata or RDFa format. – Mandibular

Don't drop anything, use them all. – Turro

Answer 1

Update 2016: The documentation got updated and it no longer contains the note. So now JSON-LD seems to be supported for the Products Rich Snippet.

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In Google’s Products Rich Snippet documentation, it is noted for single product pages that the JSON-LD syntax is not yet fully supported:

We are in the process of implementing JSON-LD support for this Rich Snippet type. At the current time, we recommend using microdata or RDFa.

This might explain why it’s (currently) not working.

(Apparently this note was added a few weeks ago.)

Gaffrigged

No kidding! Will look this over. Why on earth would they publish this months ago without full support. I guess we are super early adopters. – Lilian

@DavidLerner: I have no first-hand experience with JSON-LD + Google’s Product Rich Snippet, but the fact that their documentation was published for a long time without this note, and that we hadn’t any questions about such a problem (as far as I remember) in that time, could mean that it worked with JSON-LD at some point. Maybe they noticed a problem and deactivated support for now? Just a guess. – Gaffrigged

Makes sense. I've scoured the entire ecommerce world looking for a JSON+LD implementation without any luck, though. Everyone else is still using inline, good relations, etc. – Lilian

Anyways, thanks. Still enough time before holiday season to get us indexed with schema. – Lilian

Bad move on Google developer relations, removing the validation tool that validates microdata and RDFa and replacing it with a JSON-LD validator whose valid markup cannot be displayed in search results. – Mandibular

@Mandibular it's working now, that warning about Products via JSON-LD is no longer on the page, and search results for my site are showing prices + In Stock. Looks like it's been enabled some time in the last few months. – Avisavitaminosis

@therefromhere yeah it went live for me second week of January – Mandibular