How simultaneous are the requests in reality?
Will they all type the address in at exactly the same time?
That said, profile your app locally, this will enable you to estimate CPU, Network and Memory usage on Azure. Then, rather than looking at how many instances you need, look at how you can reduce the requirement! Apply these tips, and profile locally again.
Most performance tips have a tradeoff between cpu, memory or bandwith usage, the idea is to ensure that they scale equally. If you're application runs out of memory, but you have loads of CPU and network, dont
For a single page survey, ensure your html, css & js is minified, ensure its cacheable.
Combine them if possible, and to get really scaleable, push static files (css,js & images) to a CDN. This all reduces the number of requests the webserver has to deal with, and therefore reduces the number of webroles you will need = less network.
How does the ashx return the response? i.e. is it sending html, xml or json?
personally, I'd get it to return JSON, as this will require less network bandwidth, and most likely less server side processing = less mem and network.
Use Asyncronous API's to access azure storage (this uses IO completion ports to free up the iis thread to handle more requests until azure storage comes back = enabling cpu to scale)
tijmenvdk has already mentioned using queues to write. Do the list of questions change? if not, cache them, so that the app only has to read from table storage once on start-up and once for each client for the final wrap-up = saves network and cpu at the expense of memory.
All of these tips are equally applicable to a normal web application, on a single server or web-farm environment.
The point I'm trying to make is that what you can't measure, you cant improve, and measurement, improvement and cost all go hand in hand. Dynamic scaling will reduce costs, but fundamentally if your application hasn't been measured and resource usage optimised, asking how many instances you need is pointless.