Splitting organic and paid impressions in facebook api using R

Question

I am using the Rfacebook package to retreive total impressions a facebookpost had. This works fine, however, this method does not split paid and organic impressions. I use the following code:

getInsights(object_id="post_id", token= token, metric='post_impressions')

Does anyone know how I can differentiate between organic and paid impressions/reach?

Affenpinscher

Answer 1

See the Facebook Insights API section on Page Post Impressions.

You should be able to pass values for metric as

• 'post_impressions_paid'
• 'post_impressions_fan_paid'
• 'post_impressions_organic'
• 'post_impressions_viral'
• 'post_impressions_nonviral'
• etc...

to retrieve the various measures you need.

metric can also be a character vector which will allow you to retrieve many at once.

Demise

This is not an option in the Rfacebook package. How would I go around it and use the facebook api direct (in R)? – Affenpinscher

@Affenpinscher why would that not be an option? Looking at the docs, metric seems to be a normal string parameter, that you can pass any value you like for ... – Cuprous

You may also need to pass a newer version than 2.3. Try adding the parameter version=2.12. If this still doesn't run you would need to formulate the GET request yourself. – Demise

Thanks for your help @ruaridhw! – Affenpinscher