Purchase not showing in GA4 Monetization

Question

Using GA4 I have conversions on my WooCommerce store setup, and they work fine in that within debug mode I see conversion. Also, I can go to 'Conversions > purchase' in Google Analytics and see the conversion and the event value. However, nothing appears on 'Monitization > Ecommerce purchases'.

The event name is 'purchase', and I believe I have the correct data layer variables.

This is my data layer:

{
  gtm: {start: 1616168568037, uniqueEventId: 2},
  event: 'purchase',
  ecommerce: {
    transaction_id: '222',
    currency: 'GBP',
    affiliation: 'My Store',
    value: '14.95',
    tax: '0.00',
    shipping: '5.95',
    items: [
      {
        item_name: 'Cocktail Shaker Kit',
        item_id: '199',
        price: '14.95',
        item_category: 'Cocktail Boxes',
        item_variant: '',
        quantity: 1,
        coupon: ''
      }
    ]
  }
}

What have I missed?

Plug

Hi, have you found a solution yet? – Calabria

Unfortunately not. – Plug

I'm having the exact same problem – Attainable

Did you mark 'purchase' event as conversion in Events tab? – Paulina

'purchase' is marked as a conversion by default, and cannont be changed – Plug

Exact same problem for me, I saw this saying that it will work well after 24h Is it the case ? imgur.com/a/21lt60Z – Kookaburra

Answer 1

For me it turned out that all it took was to add 'currency' parameter inside GA4 purchase tag. I found the answer here https://www.optizent.com/blog/ecommerce-report-in-ga4-not-showing-revenue/

I have currency set up on thank you page, but in current state of GA4 connected to tag manager, you have to define all parameters again in tag manager.

Calabria

Answer 2

Also, note that monetary values need to be sent as numbers instead of strings. I found that my purchase events were accepted but the revenue wasn't being calculated until I changed them to number values.

Lagunas

That's odd - the examples show strings, and even strings for quantity! developers.google.com/tag-manager/… – Vandavandal

Answer 3

They definitely can be delayed, howevever there is no harm in double checking your data being sent. I'm definitely not convinced that currency which is listed as optional makes any difference at all.

Also note that as with previous GA, the current date is not selected by default:

However even doing so, and it's currently 9:45am with plenty of real sales today I see nothing at all under Monetization > Ecommerce Purchases or Conversions > Purchase. I do however see the sales from yesterday evening when I first deployed it.

This seems to be a regression over the previous UA, where you could see sales in the equivalent places fairly soon. In fact I still have UA running in a different property, and all the transactions are showing for today.

So double check, then go to bed :-)

Vandavandal

Answer 4

I have problem with monetization report because I have little different structure then they have in official documentation. Please check documentation and make same events. Also you should wait for full report, informations about monetization aren't in real time.

https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm

Aaronson