I needed to make text that looked exactly like it does in the original post, but I couldn't just fake it by lining up backgrounds, because there's some animation behind the element. Nobody seems to have suggested this yet, so here's what I did: (Tried to make it as easy to read as possible.)
var el = document.body; //Parent Element. Text is centered inside.
var mainText = "THIS IS THE FIRST LINE"; //Header Text.
var subText = "THIS TEXT HAS A KNOCKOUT EFFECT"; //Knockout Text.
var fontF = "Roboto, Arial"; //Font to use.
var mSize = 42; //Text size.
//Centered text display:
var tBox = centeredDiv(el), txtMain = mkDiv(tBox, mainText), txtSub = mkDiv(tBox),
ts = tBox.style, stLen = textWidth(subText, fontF, mSize)+5; ts.color = "#fff";
ts.font = mSize+"pt "+fontF; ts.fontWeight = 100; txtSub.style.fontWeight = 400;
//Generate subtext SVG for knockout effect:
txtSub.innerHTML =
"<svg xmlns='http://www.w3.org/2000/svg' width='"+stLen+"px' height='"+(mSize+11)+"px' viewBox='0 0 "+stLen+" "+(mSize+11)+"'>"+
"<rect x='0' y='0' width='100%' height='100%' fill='#fff' rx='4px' ry='4px' mask='url(#txtSubMask)'></rect>"+
"<mask id='txtSubMask'>"+
"<rect x='0' y='0' width='100%' height='100%' fill='#fff'></rect>"+
"<text x='"+(stLen/2)+"' y='"+(mSize+6)+"' font='"+mSize+"pt "+fontF+"' text-anchor='middle' fill='#000'>"+subText+"</text>"+
"</mask>"+
"</svg>";
//Relevant Helper Functions:
function centeredDiv(parent) {
//Container:
var d = document.createElement('div'), s = d.style;
s.display = "table"; s.position = "relative"; s.zIndex = 999;
s.top = s.left = 0; s.width = s.height = "100%";
//Content Box:
var k = document.createElement('div'), j = k.style;
j.display = "table-cell"; j.verticalAlign = "middle";
j.textAlign = "center"; d.appendChild(k);
parent.appendChild(d); return k;
}
function mkDiv(parent, tCont) {
var d = document.createElement('div');
if(tCont) d.textContent = tCont;
parent.appendChild(d); return d;
}
function textWidth(text, font, size) {
var canvas = window.textWidthCanvas || (window.textWidthCanvas = document.createElement("canvas")),
context = canvas.getContext("2d"); context.font = size+(typeof size=="string"?" ":"pt ")+font;
return context.measureText(text).width;
}
Just throw that in your window.onload, set the body's background to your image, and watch the magic happen!
<h1><img alt="Some Text" /></h1>
is any less SEO friendly than<h1>Some Text</h1>
. Traditionally, the problem with images has been that they've just been dumped on the page with no supporting markup. – Editorialize