From the documentation :
Every attempt is made to convert the string to a JavaScript value
(this includes booleans, numbers, objects, arrays, and null) otherwise
it is left as a string. To retrieve the value's attribute as a string
without any attempt to convert it, use the attr() method.
You may use attr
in order to avoid automatic parsing :
var code = $(this).attr('data-prodcode');
To be more precise : this shouldn't happen. And in fact it doesn't happen in last versions. Here's the code of current's jQuery (the most interesting part is the comment) :
if ( typeof data === "string" ) {
try {
data = data === "true" ? true :
data === "false" ? false :
data === "null" ? null :
// Only convert to a number if it doesn't change the string
+data + "" === data ? +data :
rbrace.test( data ) ? jQuery.parseJSON( data ) :
data;
} catch( e ) {}
And it works in jQuery 1.8 and 1.9 : it doesn't convert the string to a number if a back conversion doesn't produce the same string. But it didn't work in jQuery 1.7.
.data
attempts to auto-convert values into numbers or Booleans when possible, and the string11E6
looks like a number in scientific notation to a computer. – Ilyssa