BREW: Why does anyone care for it anymore?

Question

I am aware of the variety of possible platforms for mobile development. However, I pretty much wonder what you can tell me about Qualcomm's BREW? Why does anyone care for it anymore? I mean, with J2ME's portability (the interest in J2ME must surely be dying in the middle-high class devices), Android Market and Appstore, how could anyone still make profit with BREW apps? The fact is that I could not find any recent article about BREW's future.

I know I sound ignorant and that is the very reason why I ask.

Thanks!

Saidee

Answer 1

I think it's going to depend on a lot on your markets.

For example, in the UK I believe there's exactly 1 BREW handset available on the market, and it's fairly true to say that no one has even heard of BREW. The handset manufacturer and supplier refuse to provide any technical support to BREW developers, and removed some of the BREW developer functionality in the second revision of the device. (I'm talking about the Skype handsets released by '3'.)

In Japan, BREW is still quite popular, with many/most of the handsets shipped by KDDI (one of the top 3 carriers) supporting BREW - though this is generally BREW 4, whereas pretty much every other geography is still on BREW 3.x and seems unlikely to migrate to BREW 4 due mainly to internal Qualcomm politics over BREW 4.

I don't know how well any after market BREW apps do in the Japanese market, but certainly there's a few people around who make a decent living off selling BREW apps to the OEMs to preload onto the phones (this approach also means you don't have to go through True Brew Testing, though you still have to go through any OEM/Carrier testing).

However, Android has a big presence in both markets, as does the iphone. Both have much better app stores (than both BREW and J2ME), and generally lower barriers to entry.

BREW handsets are (as a generalisation) cheaper than android or iphone handsets and are generally lower spec devices, often without touch screens, and often with much smaller screens. (Though Android is slowly moving to lower spec devices.)

The above is generally fairly factual, I think you're also asking for an opinion: My opinion would be that BREW, when it was released, was really quite novel, and did in some geographies achieve a wide market share, and did have quite well setup infrastructure for getting apps onto the phone. In many ways it is quite old fashioned now though, as it is quite a closed system that is difficult for newcomers to gain traction in, and the OS itself doesn't provide an experience that's on a par with Android or the iphone (or other iOS devices). Given that I expect it's not really gaining any new developers, but there are a set of people around that already know the platform and will continue to make money from it, though it's really in a decline now, as it failed to achieve mainstream popularity in the same way iphone & android now have.

Alfredoalfresco

Very fine review of the situation. Exactly what I hoped for! Thank you very, very much! – Saidee

No problem. It would be great if any BREW devs in other countries could add their thoughts too! (or could add different views on the UK or Japan) – Alfredoalfresco

Very good answer, except that I very much doubt it is in decline. It just doesn't get much attention. Most phones don't shout out "I am a Brew phone!", but you just think "oh, a generic phone". – Langham

Answer 2

The new version of BREW, called BrewMP, was recently launched - and AT&T has chosen it for their lower-priced phones, so it's going to get more developer interest.

In general, with "budget versions" of Android handsets still hovering around $400 mark unsubsidized, there's a demand for smarter phones at lower prices - or, for those on contract, free phones for people who use their phone less (personally, my monthly cellphone bill is mere $25, so my cellular provider doesn't have any subsidies for me - they begin for people who pay $50+/month). Most people in the world will not be able to afford a smartphone for at least another few years, and it's less powerful phones in the "feature phone" class that sell in hundreds of millions every year.

The selling point of BrewMP, I believe, is a large chunk of smartphone functionality (good browser/email/social usually preinstalled, 3rd party apps, large set of APIs allowing control over almost any feature of the phone, SDK and simulator for developers) that is available and runs well on lower-spec (and therefore cheaper) phones where Android would feel very cramped.

(Disclaimer: I'm a Qualcomm employee working on BrewMP. This is my personal opinion and in no way reflects official Qualcomm position.)

Granthem

Thanks guys! This info is really, really useful to me. There is a lot of buzz around Android and iOS4, but the cell phone market is huuuge and that's why I really care what companies are doing to satisfy it. At least regarding technology and platforms. By the way, Android is a very destructive weapon! It seems that Google are aiming at the lower-priced phones too. Have a look here. – Saidee

+1 Good info. I do hope we see more BrewMP handsets over here in the UK than we did BREW ones. :) – Alfredoalfresco