It is said here, that product Id should be set "as defined in your plugin manifest".
What does it mean? That product Id should coincide with plugin Id? But this can't be true, since product can contain many plugins.
How to specify product in plugin manifest?
UPDATE
When editing product file with Eclipse editor, I have 2 places to define product
In upper field I can apparently enter anything I want. Lower field apparently refers the "product" extension of some plugin, allowing of creating new one by button.
What is the relation between these two places?