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Site name in Google search results for multi-language websites
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Solved htmlseoschema.orggoogle-rich-snippets
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Using Schema.org, I can set the name for my website so it’s visible in Google Search: https://developers.google.com/structured-data/site-name

Example:

<script type="application/ld+json">
    {  "@context" : "http://schema.org",
       "@type" : "WebSite",
       "name" : "Your WebSite Name",
       "alternateName" : "An alternative name for your WebSite",
       "url" : "http://www.your-site.com"
    }
    </script>

What if I have multi-language website? 5 languages → 5 index pages, e.g.: http://www.example.com/en/

Is it right to set different URLs for each language with different website names? I cannot find any documentation about that.

Ferdelance answered 26/5, 2015 at 14:25 Comment(0)
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4

Whether you use different paths (…/en/ + …/de/), different subdomains (en.example.com + de.example.com) or different domains (example.com + example.net), you have different (albeit translated) websites.

So use a separate WebSite item for each of your sites.

Example (using RDFa)

On http://example.com/en/, you could specify:

<head typeof="schema:WebSite">
  <title property="schema:name">Example</title>
  <link property="schema:url" rel="canonical" href="http://example.com/en/" />
</head>

And on http://example.com/de/, you could specify:

<head typeof="schema:WebSite">
  <title property="schema:name">Beispiel</title>
  <link property="schema:url" rel="canonical" href="http://example.com/de/" />
</head>
Natishanative answered 26/5, 2015 at 15:3 Comment(2)
One question: What can I do if, for example, Russian and Ukrainian version of the website has the same name? Google: Be unique to your site—not used by some other site. How can I fix that? – Ferdelance
@Zhenya: As this is a SEO advice question (technically, there’s nothing wrong with multiple sites having the same name), it’s off-topic here on Stack Overflow. You could head to Webmasters for it. – Natishanative

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