I am trying to Add a consent form using Google User Messaging (UMP) SDK. everything is working well, but if the user chose anything different than "Consent" they will not see any Ads at all even backfill ads!
This is really alarming, because users in EEA & UK will be able to disable Ads easily.
What should I do? at least the backfill Ads should work!
Did this happened to anyone before? and how did you fix it?