I have had a conversation about this with the Apple Developer Tools evangelist recently. There is currently no way of accessing the actual image from an image view, button, etc. Similarly, there is no way to access other properties of views that might be of interest, like "isHidden" or "attributedText", etc. I was told that the engineers on the UI Testing team are interested in the use cases that people are wanting access to these properties for, so it would be very helpful -- both for them and for the other people who want this feature -- if you would file a bug report / feature request asking for it at https://bugreport.apple.com
As a tip regarding the "value" property on an XCUIElement, at least for now this appears to map to the "accessibilityValue" property of whatever view the XCUIElement is referencing. So if you set that accessibilityValue of a view you are interested in to contain some information you are interested in verifying, then this can possibly help in testing. Two things to be aware of though:
1) Even though the "value" property of an XCUIElement is of type "id", the type of the accessibilityValue property is "NSString". I don't know what would happen if you try to force some non-string value (like an image) into accessibilityValue and then try to retrieve it from the "value" property of XCUIElement, but I suspect it wouldn't work well. Partially because:
2) The accessibilityValue property of a view is actually used by Apple's VoiceOver feature for the vision impaired. When the value is set, it will be read out loud when the user taps on that element (which is why it's supposed to be a string).
I also covered the issue with not being able to access properties of view via XCUIElement in more detail here: http://www.danielhall.io/exploring-the-new-ui-testing-features-of-xcode-7