I've had some trouble finding information about Apple's policies regarding in-app ads. I'm interested in developing a free iOS app with the intention of making money off of it using advertising. However, I don't want to use iAds or any of the other ad providing services. Instead, I'd like to manage and deliver ads on my own.
Does anybody know if Apple has any policies regarding this? I'm assuming that I can do it, since otherwise Google and other companies wouldn't be allowed to provide their own ad-providing networks. However, would I need to give Apple a percentage of the revenue, or would I be able to keep that money for myself?
Best, and thanks in advance for any replies,
Sami