UNLICENSED means that it is not licensed, while "unlicense", with no "d" at the end, refers to a license named The Unlicense, which is something very different. To prevent confusion, and if you want to assert a copyright, you should point someone to your own internal license file.
Definitely DO NOT use:
{ "license": "unlicense" }
as suggested by the top voted answer if you wish to clearly communicate that you wish to have a copyright claim style license.
A clip from the first two paragraphs of the UNLICENSE license makes clear this has no relation at all to the OP's request to have a copyright claim:
This is free and unencumbered software released into the public domain.
Anyone is free to copy, modify, publish, use, compile, sell, or
distribute this software, either in source code form or as a compiled
binary, for any purpose, commercial or non-commercial, and by any
means.
To the top voted answer's credit, the Node documentation page makes a claim that the use of the UNLICENSED option is to make it so you are not granting any rights to others:
if you do not wish to grant others the right to use a private or unpublished package under any terms:
This does not appear to be a safe choice for retaining your rights. You could infer that the lack of the extra "D" means these are two entirely different terms, but you can not assume that others will know that, and when they search for what the UNLICENSED license is, they may get the link to The Unlicense.
So, the following:
{ "license": "SEE LICENSE IN <filename>" }
is the safer answer at this time.