I'm interested in knowing how WiX is bundling the EXE files created with Burn. I know that creating a self-extracting EXE file is pretty straightforward, having done it a million times in WinRAR. What directory is the EXE file being unpacked to, and how is the installation writing that location into Add/Remove Programs?
Also, how is the UX file being kept around for the uninstall? And even more interesting, what goes on during an upgrade?