Played around with this myself and here is a summary of my learnings on the subject.
Here's the basic link command:
<A HREF="#codeword">Blue Words</A>
Here's how you denote where the jump will scroll the page:
<A NAME="codeword">
Here's what's happening
The A HREF command is the same as a basic link except the link is to a codeword rather than a URL.
PLEASE NOTICE there is a # sign in front of the codeword. You need that to denote it is an internal link. Without the # sign, the browser looks for something outside the page named after your codeword.
Your "codeword" can be just about anything you want. I try my best to keep it short and make it denote what it is jumping to. There might be a limit to the number of letters you can use--but I haven't found it yet.
The point where the page will jump follows the same general format except you will replace the word HREF with the word NAME.
PLEASE NOTICE there is no # sign in the NAME command.
Note! Where you place the NAME target will appear at the top of the screen browser.
Hope it helps.