Now Google has added a payment option "Always On" which is 0.30$ a day.
Using this feature, your application will not have to cold start any more.
Always On
While warmup requests help your
application scale smoothly, they do
not help if your application has very
low amounts of traffic. For
high-priority applications with low
traffic, you can reserve instances via
App Engine's Always On feature.
Always On is a premium feature which
reserves three instances of your
application, never turning them off,
even if the application has no
traffic. This mitigates the impact of
loading requests on applications that
have small or variable amounts of
traffic. Additionally, if an Always On
instance dies accidentally, App Engine
automatically restarts the instance
with a warmup request. As a result,
Always On applications should be sure
to do as much initialization as
possible during warmup requests.
Even after enabling Always On, your
application may experience loading
requests if there is a sudden increase
in traffic.
To enable Always On, go to the Billing
Settings page in your application's
Admin Console, and click the Always On
checkbox.
http://code.google.com/intl/de-DE/appengine/docs/adminconsole/instances.html