I'm using the meta tag for displaying my application ios in the app banner for iphone/ipad devices.
<meta name="apple-itunes-app" content="app-id=xxxxxxx"/>
when I do tests using an Iphone, the banner worked very will if the application is installed, if it's not installed the banner is not showing.
I do also the same test with others applications like facebook and others, the banner works fine in all cases.
What can be the problem ?