How do you set a background image for your app listing in the Mac App Store? [closed]

Question

Take Pixelmator for example: http://appstore.com/mac/pixelmator

How do they have a background image set?

Infraction

In my view this question is valid, should fall into the "software tools commonly used by programmers". See #434407 for other app store question – Fatherland

I agree; it's useful information for app development which isn't covered anywhere in the App Store documentation (even to explain that it's not available by default). – Woadwaxen

Answer 1

As far as I know, you have to be specially selected by Apple in order to do this; it's not something all developers can do unfortunately.

Transducer

I believe it's associated with your app having been featured on the App Store by Apple. For instance, Pixelmator currently shows up in the header of the front page. – Skysail